Birmingham’s visitor economy at an all time high…..#BrumIsBrill
- Birmingham’s annual visitor numbers and tourism revenue reach highest on record
- 70,365 jobs supported by tourism sector
Birmingham welcomed the highest number of visitors on record in 2016, with tourist numbers reaching 39 million, and tourism revenue hitting an all-time high of £6.5 billion. The number of full-time jobs supported by the sector now stands at 70,365.
The figures have been released today by Marketing Birmingham’s research arm the Regional Observatory and tourism research body Global Tourism Solutions (GTS).
Significantly, visitor numbers represent a 2.5% increase on the figures achieved for 2015 – a landmark year for Birmingham, which saw over £1billion worth of investment in the city centre alone. The region has attracted increasing numbers of tourists from key target markets including India, the US and the Netherlands. Visitors from China – another priority market for the city – generated the highest amount of expenditure per head.
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