Birmingham’s tourism sector sees most successful year on record

#Birmingham’s Tourism sector grows apace

Leader of Birmingham

Birmingham’s tourism sector witnessed its most successful year in history last year, with hotel revenue, visitors numbers and visitor spend, all standing at a record high.

The figures released today by the West Midlands Growth Company* and research body Global Tourism Solutions (GTS), reveal Birmingham welcomed 41.8 million visitors in 2017, with subsequent visitor spend reaching £7.1 billion – an increase of over nine percent in the space of a year. Average hotel occupancy stood at 75%, matching the previous record set in 2016, whilst RevPAR (revenue per available room) was £51 in value, the highest figure ever recorded.

The city welcomed the most tourists during September, a month that included major events such as the Natwest T20 Finals Day at Edgbaston Stadium and Birmingham’s largest outdoor festival, the Birmingham Weekender. The region’s literary heritage was celebrated as 2017 marked the 80th anniversary of JRR Tolkien’s classic fantasy novel The…

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